Tenkaben- "Rodbar Paradise" of Mazandaran is the cradle of medicinal plants, especially borage flower, and the cultivation of this type of plant, in addition to the economic prosperity of the people of this region, has also provided the grounds for the presence of tourists.

Mehr News Agency, Provinces Group: Holding tourism events can provide tourists with the opportunity to get to know the life of the village people, their identity and originality, and benefit from their native and local life.

The 8th edition of Gozban flower festival was held in Jannet Rodbar holiday and tourism village, while according to most of the residents and members of the Islamic Council of this village, it had a great impact on the livelihood of the villagers and strengthening the economy of the region.

Holding tourism events, especially when tourism as a complementary economy is placed next to people's lives, has proven to be an effective factor in the progress and development of the region.

"Abolfazl Jannett Rostami", the head of the Islamic Council of Yilaq Jannett Rudbar, in a conversation with the Mehr reporter on the sidelines of the 8th edition of the cow's tongue flower festival, expressed the tourism features of this district and spoke about the annual production of 40 tons of dry cow's tongue flowers in this region.

He added: About 140 hectares of land in this area are cultivated with cow's-eye flower and the people of this village provide part of their household economy by planting this medicinal plant.

The head of the Islamic Council of Jannet Rodbar village stated that the purpose of this festival is to introduce this product and promote tourism based on agriculture. The originality and identity of the region also influence the strengthening of the region's economy.

This official continued: Holding this festival in these years has helped the people of the region to go from the raw sale of cow's tongue flowers to the production of its transformation industries.

Mojtabi Gennett Feridouni, a villager of Gennett Rodbar village, on the sidelines of the eighth edition of this festival, in an interview with Mehr reporter, considered the holding of tourism events as one of the influential factors in strengthening the village's economy.

He stated that we tried to institutionalize the effective tourism culture in this region by informing the people of the village and encouraging them to preserve the authenticity and ecology of the region, and pointed out that: During these years, the people of this village came to the conclusion that they can By combining tourism and agriculture, build a market for selling your products.

Festivals are the most effective way to grow tourism and strengthen the economy

Nader Saharkhiz, head of Ramsar Cultural Heritage, Tourism and Handicrafts Department, in a conversation with Mehr reporter, considered the holding of tourism events and festivals as one of the most effective ways to grow tourism and strengthen the regional economy.

He added: The purpose of holding this event continuously is to preserve the authenticity, identity and buildings of Varad Bom, along with economic growth, introducing the product of cow tongue flower and its transformation industries, while creating a sales market for the people of the village.

Stating that the creation of rural cooperative companies is another indicator of economic growth in the villages, this official clarified: the most important issue in the villages is to provide a market for their household products and handicrafts, while these local markets are one of the important tourist attractions of the region. .

Saying that the preservation and revival of native traditions, including language, dialect, costumes and local games should be among the achievements of such festivals, while appreciating the founders of this festival, Sahar Khiz added: Holding these festivals can, by adding effective features, in A better and more favorable level and quality will be held.

Transformation industries are strengthened in Mazandaran

On the sidelines of the event, Hassan Enayati, the head of the Mazandaran Agricultural Jihad Organization, said: "We are trying to create more added value for this sector by establishing a headquarters of herbal medicines in Mazandaran and strengthening the transformation industries."

He added: According to notes sixteen and eighteen, facilities will be given to the manufacturers of herbal medicines.

Stating that Mazandaran has a high level in the production of horticultural plants, this official added: Our country is only 3% used in the field of medicinal use and we have very little added value in this sector.

He emphasized on the branding and commercialization of herbal medicines, including cow's tongue flower.

Also, Seyyed Shamsuddin Hosseini, the representative of the people of Tankabon, Ramsar and Abbas Abad cities in the Islamic Council, on the sidelines of this festival, in a conversation with Mehr reporter, called the holding of tourism events based on agriculture as green tourism.

Organizing tourism events can provide tourists with the opportunity to get to know the life of the village people, their identity and originality, and benefit from their native and local life in their travels.